Our Diamond Story, A Beautiful Beginning
Where ethics meets elegance, and brilliance lasts forever.
True Brilliance is more than a jewellery house; it is a movement redefining luxury for a conscious generation.
Your love, our craft
Our Story
Founded in 2024 by Andrew Saffer, a second-generation jeweller, our vision unites exquisite craftsmanship with unwavering integrity.
We create fine jewellery using ethically sourced, lab-grown diamonds, identical in brilliance and beauty to mined stones, yet free from compromise.
Each piece is designed to celebrate life’s most meaningful moments, crafted with intention, honesty, and heart. For us, responsible luxury is not an alternative, but our standard, one that honours the past while shaping a more thoughtful future.
Innovation with purpose
THE FUTURE OF DIAMONDS
At True Brilliance, we work exclusively with lab-grown diamonds, a conscious choice that reflects our belief in a better way forward.
Created through advanced, sustainable methods, our diamonds are identical to mined stones in every way, offering the same radiant beauty, enduring quality, and timeless allure.
By removing the need for mining and complex supply chains, we reduce environmental impact while preserving what makes a diamond extraordinary: rarity, precision, and purity of form.
This is not an alternative. This is the evolution of fine jewellery.
Our Pillars of Purpose
The values that define us and guide everything we create.
Innovation
Pioneering technology with a future-focused vision, continually advancing the art of fine jewellery.
CRAFTMANSHIP
Rooted in heritage and expertise, every detail is meticulously finished, every setting refined to perfection.
Service d'Exception
Personal, thoughtful, and seamless, an experience as exceptional as the jewellery itself.
ATTAINABLE
Luxury without compromise: exquisite design and exceptional quality, made truly accessible.
The art of precision
Innovation, Unmatched
At True Brilliance, innovation is both purposeful and precise, an artform guided by technology and vision.
Through cutting-edge technology, we create jewellery that is as responsible as it is remarkable.
By uniting advanced engineering with artistic vision, we show that sustainability and sophistication can exist side by side, without compromise and without inflated cost.
Heritage, refined
Craftsmanship Without Compromise
With over 90 years of combined expertise, our master jewellers honour the heritage of fine craftsmanship while embracing modern design.
Each piece is meticulously hand-finished with attention to every angle, prong, and polish.
All our diamonds are IGI-certified, meeting the highest standards of clarity, cut, and calibre.
Designed to endure. Crafted to be treasured.
Every creation is infused with passion, precision, and artistry, a testament to the extraordinary stories our jewellery is made to tell.
A promise of care
An Exceptional Experience
Our commitment to you is as unwavering as our pursuit of excellence.
From the first visit to the final selection and beyond, every stage is guided with care, support, and personal attention.
We believe every love story, celebration, and milestone deserves a piece of jewellery as unique and meaningful as the moment itself.
Conscious elegance
Luxury, Redefined
For us, true luxury is intentional, a quiet confidence rooted in craftsmanship, ethics, and elegance.
Our lab-grown diamonds are created in just weeks through innovative processes that remove the environmental cost of mining.
This modern approach allows us to offer the highest standards of quality and design, without compromise and without inflated cost.
At True Brilliance, we don’t just imagine a better future for fine jewellery, we are actively crafting it.
Where art meets integrity
Our Philosophy
At True Brilliance, we unite cutting-edge innovation with artistry refined over decades.
Guided by a belief that true luxury is simplicity, intention, and integrity, we design with consciousness and care.
Each creation blends innovation with heritage, engineered with precision, finished with artistry, and crafted to endure.
Our promise is unwavering: to deliver an experience as exceptional as the jewellery itself, from first interaction to lifelong care.
Founder's Vision
“True brilliance lies not only in the diamonds we create, but in the values we uphold — where beauty, integrity, and innovation shine as one.”
— Andrew Saffer, Founder