Our Diamond Story, A Beautiful Beginning
Where ethics meets elegance, and brilliance lasts forever.
True Brilliance is more than a jewellery house; it is a movement redefining luxury for a conscious generation. Founded in 2024 by Andrew Saffer, a second-generation jeweller, our vision unites exquisite craftsmanship with unwavering integrity. We craft fine jewellery with ethically sourced, lab-grown diamonds — identical in brilliance and beauty to mined stones, yet free from compromise.
Each piece is meticulously designed to celebrate life’s most meaningful moments, created with intention, honesty, and heart. At True Brilliance, responsible luxury is not an alternative, but our standard — one that honours the past while shaping a more thoughtful future.
THE FUTURE OF DIAMONDS
At True Brilliance, we work exclusively with lab-grown diamonds — a conscious choice that reflects our belief in a better way forward.
Created through advanced, sustainable methods, our diamonds are identical to mined stones in every way, offering the same radiant beauty, enduring quality, and timeless allure.
By removing the need for mining and complex supply chains, we reduce environmental impact while preserving what makes a diamond extraordinary: rarity, precision, and purity of form. This is not an alternative. This is the evolution of fine jewellery.
Our Pillars of Purpose
The values that define us and guide everything we create.
Innovation
Pioneering technology with a future-focused vision, continually advancing the art of fine jewellery.
CRAFTMANSHIP
Rooted in heritage and expertise, every detail is meticulously finished, every setting refined to perfection.
Service d'Exception
Personal, thoughtful, and seamless — an experience as exceptional as the jewellery itself.
ATTAINABLE
Luxury without compromise: exquisite design and exceptional quality, made truly accessible.
Innovation, Unmatched
At True Brilliance, innovation is both purposeful and precise.
Through cutting-edge technology, we create jewellery that is as responsible as it is remarkable. By uniting advanced engineering with artistic vision, we show that sustainability and sophistication can exist side by side — without compromise and without inflated cost.
Craftsmanship Without Compromise
With over 90 years of combined expertise, our master jewellers honour the heritage of fine craftsmanship while embracing modern design. Each piece is meticulously hand-finished, with careful attention to every angle, prong, and polish.
All of our diamonds are certified by the International Gemological Institute (IGI), meeting the highest standards of clarity, cut, and calibre. Designed to endure. Crafted to be treasured.
Every creation is infused with passion, precision, and artistry — a testament to the extraordinary stories our jewellery is made to tell.
An Exceptional Experience
Our commitment to you is as unwavering as our pursuit of excellence. From the first visit to the final selection and beyond, every stage is guided with care, support, and personal attention.
We believe every love story, celebration, and milestone deserves a piece of jewellery as unique and meaningful as the moment itself.
Luxury Redefined
For us, true luxury is intentional — a quiet confidence rooted in craftsmanship, ethics, and elegance.
Our lab-grown diamonds are created in just weeks through innovative processes that remove the environmental cost of mining. This modern approach allows us to offer the highest standards of quality and design, without compromise and without inflated cost.
At True Brilliance, we don’t just imagine a better future for fine jewellery — we are actively crafting it.
at True Brilliance
Artisans Visionnaires.
We unite cutting-edge innovation with artistry refined over decades. In reimagining fine jewellery, we craft timeless designs that set a new ethical standard for modern luxury — refined, responsible, remarkable.
Luxury is simplicity, intentionality, and attainability.
Guided by a philosophy of conscious creation, we embrace a slower, thoughtful approach — designs crafted to endure, made with integrity, and offered with accessibility at their heart.
An unwavering commitment to quality, craftsmanship & design.
Each piece blends innovation with tradition, engineered with precision and finished with artistry to ensure beauty, durability, and timeless appeal.
An experience as exceptional as the jewellery itself.
From first interaction to lifelong care, we offer personal guidance, transparent service, and thoughtful attention — transforming moments into memories.
Founder's Vision
“True brilliance lies not only in the diamonds we create, but in the values we uphold — where beauty, integrity, and innovation shine as one.”
— Andrew Saffer, Founder