Diamond Shapes
Discover the shape that speaks to you.
Diamond shape is one of the most recognisable characteristics of a diamond — and one of the most personal choices you'll make. While every diamond shares the same remarkable composition, each shape possesses its own distinctive proportions, personality and character. Understanding these differences will help you choose a diamond whose beauty reflects your individual style.
ROUND · OVAL · CUSHION
ROUND
The Round Brilliant is the most iconic and widely recognised of all diamond shapes. Expertly crafted with 57 or 58 precisely arranged facets, depending on whether a culet is present, it is designed to maximise the return of light, creating exceptional brilliance, fire and scintillation. Its balanced proportions have established it as the benchmark against which other diamond shapes are often compared, while its timeless elegance continues to make it an enduring choice for those seeking classic beauty and exceptional sparkle.
OVAL
Elegant and effortlessly contemporary, the Oval diamond retains the exceptional brilliance of the Round Brilliant while introducing a graceful elongated silhouette. Its refined proportions can create the illusion of greater size and beautifully elongate the finger, making it a sophisticated choice for those seeking a modern expression of a timeless classic.
CUSHION
The Cushion combines a soft, square or rectangular silhouette with rounded corners and brilliant-style faceting. Celebrated for its romantic character and beautiful sparkle, its proportions can range from classic and softly rounded to more elongated forms, giving the shape a distinctive versatility.
PRINCESS · RADIANT · ASSCHER
PRINCESS
The Princess diamond is celebrated for its crisp square silhouette and exceptional brilliance. Its precisely arranged facets maximise the return of light, while its clean geometric lines create a distinctly contemporary aesthetic. Combining modern styling with remarkable sparkle, it offers a striking alternative to the Round Brilliant.
RADIANT
The Radiant diamond combines the elegant outline of an Emerald with the exceptional sparkle of brilliant-style faceting. Its cropped corners and carefully arranged facets enhance its bold architectural silhouette, creating a diamond that feels both contemporary and full of character.
ASSCHER
Instantly recognisable by its square silhouette, cropped corners and deeply stepped facets, the Asscher diamond offers a striking balance of symmetry and sophistication. Rather than prioritising brilliance, its step-cut faceting produces broad flashes of light and a captivating hall-of-mirrors effect, making it a distinctive choice for those drawn to understated elegance and Art Deco design.
HEART · EMERALD · PEAR
HEART
The Heart diamond is the ultimate symbol of love, recognised for its iconic silhouette and enduring romantic appeal. One of the most technically challenging diamond shapes to create, it requires exceptional precision to achieve beautiful symmetry and balanced curves. The result is a diamond that is both deeply meaningful and unmistakably distinctive.
EMERALD
Defined by its elongated rectangular outline and elegant step-cut facets, the Emerald diamond celebrates clarity, symmetry and refined simplicity. Its broad, open table creates the signature hall-of-mirrors effect, producing elegant flashes of light rather than intense sparkle. Sophisticated and timeless, it remains a favourite for those who appreciate understated luxury.
PEAR
Combining the brilliance of the Round Brilliant with the elegant silhouette of the Marquise, the Pear diamond offers a graceful balance of sparkle and sophistication. Its distinctive teardrop shape creates the illusion of length, beautifully elongating the finger while offering a refined and distinctive silhouette.
MARQUISE · TRILLION · BAGUETTE
MARQUISE
The Marquise diamond is distinguished by its elegant elongated silhouette and pointed ends, creating the illusion of greater size while elegantly elongating the finger. Its graceful proportions and dramatic profile make it a striking choice for those seeking a diamond with timeless character and unmistakable presence.
TRILLION
With its bold triangular silhouette and sharp, contemporary lines, the Trillion diamond offers a distinctive alternative to more traditional shapes. Brilliant-style faceting delivers beautiful light performance, while its geometric form creates a confident, modern aesthetic. Whether showcased as a striking centre stone or an elegant accent, the Trillion brings individuality and a contemporary edge to any design.
BAGUETTE
The Baguette diamond is defined by its long rectangular silhouette and elegant step-cut facets. Rather than prioritising brilliance, it produces subtle flashes of light that highlight clarity, symmetry and clean architectural lines. Often used as an accent stone alongside larger diamonds, Baguettes are admired for their refined simplicity and timeless sophistication.
Choosing with Confidence
Finding Your Perfect Shape
Choosing a diamond shape is a deeply personal decision. Each possesses its own distinctive proportions and character, from exceptional brilliance and elegant symmetry to bold geometry and graceful, elongated silhouettes.
There is no single “best” shape. Some are celebrated for their remarkable sparkle, while others are admired for their architectural lines, distinctive proportions or the impression of greater size. The right choice is ultimately the one that reflects your individual style and feels instinctively your own.
By understanding the characteristics that distinguish each shape, you can choose with confidence — selecting a diamond that will feel as individual and enduring as the jewellery it becomes part of.