Privacy Policy

Preliminary Remarks

At True Brilliance ("True Brilliance," "we," or "our"), we prioritise the protection of your personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, and protect your personal data through our website at pristine-luxe.co.uk (the "Site"). 

Consent

By providing your personal information to True Brilliance, you consent to our collection, use, and disclosure of your information as outlined in this Policy and in accordance with applicable laws. You may withdraw your consent or refuse consent to certain purposes by contacting us directly. However, please note that withdrawing consent may limit our ability to offer certain services or benefits to you.

Privacy, Security, and Data Transmission

True Brilliance employs physical, electronic, and procedural security measures to protect your personal information, in line with legal requirements and industry standards. While we take reasonable steps to secure your data, we acknowledge that unauthorised parties may intercept communications via email and other electronic means. Your transmission of data via such methods indicates your acknowledgment that Pure Brilliance cannot be held responsible for any unauthorised acts. We do not guarantee absolute security, as there is always a risk that unauthorised parties could access the Site’s servers. By using our services, you acknowledge the possibility that the information you share may be vulnerable to hacking. Pure Brilliance and its affiliates will not be held liable for damages or losses resulting from such events.

Internet Protocol Address

An Internet Protocol (IP) address is assigned to your computer by your internet service provider. True Brilliance may use your IP address to diagnose technical issues with our servers, manage the Site, and compile statistical data.

Navigation Information

We collect non-personal navigation data to evaluate user interest and the effectiveness of certain parts of the Site. This data includes visit length, pages viewed, and the order of navigation but does not identify individual users. 

We may use Google Analytics to analyse the use of our Site. To opt out of this analysis, visit tools.google.com/dlpage/gaoptout.

Location Data

When you access our Site, True Brilliance may gather information regarding your location, such as geolocation data or your IP address, to improve your user experience and provide tailored offers and content relevant to your needs.

Links to Third-Party Websites

Our Site may contain links to external websites. True Brilliance is not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before interacting with them.

Personal Information

For the purposes of this Policy, "Personal Information" refers to any data that can identify an individual, including but not limited to: first and last name, address, phone number, email address, and other identifying details.

Access to Personal Information

True Brilliance will inform you about the existence, use, and disclosure of your personal information upon request, and you can access it at any time. You can request corrections if your information is inaccurate or incomplete. Access to your personal data is free, although we may charge a fee for reproducing and transmitting such data. If applicable, we will inform you of these costs in advance.

Collection of Personal Information

True Brilliance collects personal information in various situations, including when you:

• Purchase or order a product;
• Request a product customisation;
• Subscribe to our newsletter;
• Participate in contests, surveys, or promotions;
• Contact customer service for inquiries or feedback.

Purchase

When you make a purchase, we collect necessary details such as your billing and shipping addresses, phone number, and email to fulfill your order. Payments are processed securely via Shopify Payments, which handles your payment information according to its privacy policy.

Customer Service

If you reach out to customer service, we may gather information like your name, address, phone number, and other voluntary details to assist with your inquiry.

Returns and Refunds

If you return a product, we will request your payment information to process the refund.

Newsletters and Marketing

When you subscribe to our newsletter or marketing communications, we may collect information such as your name, email address, and preferences to offer tailored content. You can opt out at any time using the unsubscribe link in emails or by contacting customer service. Providing personal information is optional, but withholding it may limit access to some Site features, such as product customization or certain communications.

The personal information you share is primarily used for:

• Processing product orders and customizations;
• Delivering purchased items;
• Tailoring the Site’s content to your preferences;
• Improving the functionality of the Site;
• Sending relevant newsletters and promotions.

Sharing Personal Information with Third Parties

True Brilliance may share personal data with third-party service providers to fulfill the services available on our Site. While we ensure these providers uphold privacy standards in line with this Policy, we may disclose personal information to:

1. Service Providers
   We may share your data with companies like Google (for analytics), Facebook (for advertising), Shopify Payments (for payments), and Mailchimp (for email marketing) to provide seamless services.

2. Business Transfers
   In the event of a business transfer, such as a merger or sale, we may transfer your personal information to the acquiring entity, subject to confidentiality obligations.

3. Legal Compliance
   True Brilliance may disclose your personal information to comply with legal obligations or to cooperate with law enforcement agencies if required.

If you prefer that we do not share your personal information as outlined above, please contact our customer service team.

Accuracy of Information

The personal information you provide to True Brilliance must be accurate and up-to-date. You can request corrections or deletion of your data by contacting our customer service team.

Notices, Complaints, and Communication

If you have any questions or concerns about this Policy, or if you wish to file a complaint, please reach out to our Privacy Officer via customer service, and we will address your concerns promptly.

Changes to the Policy

True Brilliance reserves the right to update this Policy at its discretion. The "Last Updated" date at the top of the Policy will reflect any changes. We encourage you to review this Policy regularly. If any material changes occur, we will notify you via the Site or other means before they take effect.